Weekend Boost No. 107

COMMUNICATING YOUR VALUE

Whether you're exploring defining your personal leadership brand or simply interested in being able to better share what you do - these resources and practices are for you.

• Here's an article in Fast Company by my friend (and coach) Cat Coffrin that offers a clear and easy way to describe the "what" of your profession.

• You may have been hearing a lot about "leader brand". Here's an article from the Center for Creative Leadership that shares more on what this means and provides another perspective on communicating your value.

THE PRACTICE

Regardless of if you work for yourself or work for a company, you have your own personal leadership style, purpose, and results. Take some time to reflect on the following:

What does it feel like to answer the question -
"What do you do?"

If it feels unclear or you don't really know how to answer this question in a succinct AND meaningful way, check out the resources and identify 3 things you'll commit to so that the next time you're asked this same question, you know you're communicating your role and value in a meaningful way.